Ecommerce Website Audits Testimonials

Ecowool

November 1st, 2003

Ecowool screenshotThe previously existing site for ecowool was very well search engine optimized; our priority was to improve presentation, useability and ease of purchase. Our target result - to dramatically increase traffic and sales. A significant part of the budget was allocated for post-completion optimization and marketing.

[ database | client admin cms | SEO ]

Visit The Site: Ecowool

Relationship continues as company evolves

“Netconcepts helped us to optimize our Yellow Pages and White Pages listings to increase our traffic and advertising revenues.”

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Google Change Good News for Marketers

October 2nd, 2003

Originally published in Catalog Age

The news that Google is continuously reindexing the Web is a gift for online marketers says Brian Klais, Vice President of EBusiness at Netconcepts in an interview with MultiChannelMerchant.

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Madison firm helps e-tailers get Googled

October 2nd, 2003

Originally published in Capital Times

How do online retailers reel in the customers? In an interview with The Capital Times, Communications Director of Madison-based arts and crafts retailer Guild.com said companies need to be investing time and resources into getting it right. His company called on the expertise of Netconcepts and received a 45% improvement in traffic to their website.

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Orders increasing, search engine rankings soaring, science company takes off

“Above everything else, I am most pleased with the people behind Netconcepts. Throughout the entire project, promises were kept and expectations were exceeded.”

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Analyze This

July 1st, 2003

by Stephan Spencer

Originally published in Unlimited

An online wine shop used metrics to improve its web marketing. It broke its visitors into five distinct segments and found that one segment comprised less than 10% of its audience but accounted for over 80% of its revenue. Track the following metrics for your site and use the data to make improvements.

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Evaluating and Auditing Your Website

Marketing Today (New Zealand DMA annual conference) — Auckland, NZ

June 17th, 2003

Workshop by Stephan Spencer


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Create pages for customers, not search engines, experts urge retailers

June 5th, 2003

Originally published in Internet Retailer

Online retailers must be careful not to fall into the trap of creating pages for search engines, rather than customers, warn experts. In a panel presentation at the Annual Catalog Conference, panelist Stephan Spencer, President of Netconcepts said online retailers need to make their content sing to the search engines.

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Steve Spangler Science

June 1st, 2003

Steve Spangler Science screenshotEcommerce site with an integrated experiment database, all updated and maintained through the client admin.

Steve Spangler has made great use of audio clips to explain some of his amazing products.

[ database | client admin cms | SEO ]

Visit The Site: Steve Spangler Science
For Further Reading: Testimonial, Case Study and Steve Spangler Blog

Cabela’s Corporate Outfitter

November 1st, 2002

Cabelas Corporate Outfitter screenshotThis is a subsite of Cabelas.com. Netconcepts was commisioned to create a site that was both useable and search engine friendly. With a database of thousands of products, the h1, page title and meta tags are generated dynamically.This helps significantly with increasing visibility and page rank in search engines like google. A database driven website traditionally has long urls with stop characters like “?” which prevent the site from being spidered. A simple naming system for each product page has avoided this enabling the entire site to be spidered with short urls also being friendly to bookmarking.

Netconcepts also provides the branded subsites of Corporate outfitters like Stihl Corporate Outfitters and www.dunns.com.

[ database | client admin cms | SEO ]

Visit The Site: Cabela’s Corporate Outfitter

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